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Transitions Coaching
Dr. William Bridges is an internationally known author,
consultant, and speaker who helps organizations and indi-
viduals deal more productively with change. He is the
world s authority on managing transitions. The most re-
cent of his nine books is Creating You & Co.
a handbook
for creating and managing a twenty-first century career.
Today, Bill is one of the most widely read and quoted
experts on what is happening to jobs in today s organ-
izations and on the new strategies that individuals must
use to find work. He can be reached by e-mail at
Bill@wmbridges.com, via the Internet at www.wmbridges.com, or by phone
at (415) 381-9663.
W
hen large-scale organizational change occurs, the human side of that
change rarely gets factored into the equation. Nevertheless, during
mergers, reorganizations, downsizes, or shifts in strategy or leadership, it almost
always becomes clear that leaders at multiple levels of the organization need
help to be successful in their new circumstances. Typically, those leaders do not
run into trouble over tactical issues such as implementing the new strategy or
reconfiguring roles and responsibilities. Either they re skillful at managing those
complicated challenges themselves, or they have consultants with the right
expertise to back them up. Instead, the guidance they truly do need is in letting
go of the old ways of doing things, while undergoing a psychological reorientation
to focus on the new way.
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