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most of his work is now in writing and teaching, not coaching. Jim accepted, 
and Jim and Marshall began screening nominees in this category. 
Jim Kouzes
is clearly a world authority in helping leaders understand the
behavior that will lead to increased effectiveness. Linkage customers have also
rated him as Linkage’s top teleconference speaker. This is no small honor,
since many of the other speakers are among the world ’s top thought leaders. He
has been listed as a Wall Street Journal
“top 10” executive educator. Jim’s
coauthor, Barry Posner, is also one of the key thought leaders in our behavioral
coaching section. Barry is the Dean of the Leavey School of Business at Santa
Clara University. Jim and Barry ’s classic book, The Leadership Challenge,
has
sold over one million copies and is a standard in the field. They are pioneers in
doing research that involves real leaders, at multiple levels, who are doing great
things. Aside from helping individual leaders, both Jim and Barry are great
teachers. 
Dave Ulrich
is an obvious choice for the book, but in what category? Dave 
could be included in behavioral coaching, coaching for leadership develop-
ment, or coaching for organizational change. His work on results-based leader-
ship
gives a clear road map for how individual leaders can make a difference. 
His work on leadership development design and action learning give him high 
credibility in two other categories. Dave is Linkage’s most requested speaker 
on human resource (HR) issues. He was also listed in Forbes
as one of five 
leading executive coaches and in BusinessWeek
as one of the outstanding edu-
cators in his field. 
No one is better known as a coach and advisor for leaders in the nonprofit 
world than Frances Hesselbein.
Her book, Hesselbein on Leadership,
helps 
leaders understand “how to be” not just “how to do.” Frances is one of the 
few top coaches who also has a track record of success as an executive. She 
was the National Executive Director of the Girl Scouts of America for 13 
years. She is now the chair of the Leader-to-Leader Institute. Peter Drucker 
declared that she was the greatest executive that he had ever met. Frances ’s 
diversity of clients is illustrated by the fact that she is currently advising 
generals in the U.S. Army. Her many publications include The Leader of the
Future, which may well be the best-selling edited book on leadership ever
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