tompeterscompany! Her area of specialization is a little different from that of
anyone else on our strategy list. Julie focuses on the areas of communication,
brand, and innovation—and how these three disciplines can help an organization
create competitive advantage.
The Profile of Our Coaches
The thought leader coaches were largely a mix of academics and consultants.
While 70 percent have a PhD, 40 percent still held academic positions and
another 20 percent were former academics. All have published books, and
most
have published more than four. Fifteen of the 30 have received national
recognition in at least one major magazine (e.g., the Wall Street Journal,
Forbes, BusinessWeek). Almost 60 percent are instructors in university execu-
tive education programs, and almost all are asked to speak for large corpora-
tions. Although all of the thought leaders were coaches, most were actually
better known for their work in publishing and speaking.
In general, each person:
• Had more than 10 years experience coaching
at the top three senior
levels in organizations
• Was experienced in more than one industry in a number of Fortune
500 level companies
• Had strong subject expertise, interpersonal skill, and ethical practice
• Was the author of one or more seminal works in their field
• Held what could be considered to be a unique and possibly trend-
setting point of view
The practitioner coaches were more likely to work as independent coaches or
be part of a larger consulting firm. Most of their time was spent in coaching,
consulting, or managing other consultants. They were less focused on writing,
speaking, and working in universities. All had thousands of hours of experience in
their unique fields.
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