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•  A deep understanding of the coachee’s level within the organization 
and the associated pressures, responsibilities and relationships. 
•  A keen knowledge of where his or her expertise starts and stops, and 
how that will match the client’s needs. 
•  The insight to judge whether the client is serious about working toward 
the kind of change, development, or direction the coach is able to drive. 
•  The ability and resolve to assess personal fit and to go forward, or part 
ways accordingly. 
•  The structure and discipline to manage the coaching relationship for 
the needs of the individual, whether the individual fully recognizes 
those needs or not. 
•  The ability to distill a great deal of information while recognizing im-
portant patterns and uncovering key nuggets. 
•  The ability to distinguish between matters of short-term urgency and 
long-term significance. 
•  The ethics to maintain strict personal and business confidentiality. 
Coaching Attributes 
A best practice coach is able to: 
•  Put the coachee’s needs ahead of his or her own ego. 
•  Listen with nuance and sensitivity. 
•  Establish the highest levels of trust, openness, and personal connection. 
•  Ask probing questions that draw forth information the coachee could 
never have arrived at independently, despite superior knowledge and 
experience. 
•  Understand the coachee’s relationships with the insight of a participant-
observer. 
•  Make  intuitive  leaps  that  will lead  the  coachee  to  new  levels  of 
performance. 
•  Judge actions or words to determine whether development is occurring 
at the appropriate rate and in the correct direction. 
•  Manage the coaching dynamic to the ever-shifting
mood, attitude, and 
will of the coachee. 
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