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simple: “You can fire me. I can fire you. The organization can fire both of us.” 
Reporting Relationships 
Strict confidentiality does not mean that the coachee’s progress is never dis-
cussed outside of that relationship, but it does mean that what gets discussed, 
when, and with whom is clearly determined and consistently followed. 
The goal of the engagement is not to make the coachee happy but to pro-
vide value to the organization. Whoever is paying the coach is the client. Al-
though confidentiality needs to be respected, the line of command and the 
flow of communication must be clear. There should be one point of contact 
in that information flow, ideally the coachee’s boss or someone even higher 
in the same line of command. Once this contact is decided, the coachee’s 
progress should not be discussed or broadcast beyond that person. 
The initial Human Resources point of contact, for example, may not be the 
best choice for the reporting relationship. That person set up the engagement 
and the conditions, and can help keep things on track, but should not be an ac-
tive participant in the process. The client’s interest in the business objectives 
can adequately serve as the compass that points the coach and coachee in the 
right direction. 
Coaching can fail, especially if coach and coachee have little regard for
time frame, expense, and meeting objectives. Often, this is a symptom that
arises from a poor understanding of reporting protocol. 
Methods of Information Gathering 
Another aspect of coaching that may be unsettling to the coachee is how 
much information the coach will be gathering and how he or she will be 
gathering it. Unfortunately, the coach cannot learn everything he or she 
needs to know by talking to the coachee alone. Such data provide only part 
of the picture, since the coachee’s knowledge may be limited and his or her 
point  of  view  is  personally  biased.  In  strategy  coaching,  for  example, 
the CEO or division head may not be aware of everything that is going on 
with the organization’s operations. In leadership coaching, the coachee’s 
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