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COACHING
LEADERS/BEHAVIORAL COACHING
75
okay if they are sources for learning in the future. Letting go of the past
comes from learning how to respond in the future. Sometimes, that means
starting small. Out of  small things come great and wonderful outcomes.
Leaders who try lots of small things build an infrastructure of success. In
the short term, many of the
small things may not work, but in the long term
the cumulative effects of small things are great outcomes. 
For coaching to go well, there are some key tenets I try to keep in mind.
First, it’s important to focus on what we do, not what we don’t do. It is easy to
go after the negative. This is often done with assessments when we do a 360-
degree survey and find someone weak in two or three areas and say, “You are
weak, let’s fix it.” I would rather find the two or three areas where the person
can and should
excel, and try to drive that. I like to help people feel that they
each have strengths that they can build on to deliver value and that they should
identify and use those strengths. This also means overcoming the weaknesses by
bringing them at least up to par. 
The coach needs to care about the person more than the program. I find 
that until the person I coach knows that I care about him or her at a personal 
level, the professional suggestions are distant. This means talking about 
“what matters most” to
the person and listening to find out. Most people I 
coach are already professionally successful or on the path to be so, and yet 
they have paid a price in their personal lives to get there that they sometimes 
want to recover. I have found coaching lets
me talk about personal issues and 
what matters. This might get into family, personal life, values, and how to 
find a way to deal with the pressures of business leadership while maintain-
ing personal balance. It’s the most important thing I do. 
Leaders
give back. Most successful people have earned their right to
prominence, but they also have an obligation to share with others. Until we give
something away, we don’t really feel ownership of it. This means giving back to
people who have helped, by being grateful or giving back through family,
religious, or community groups to gain a sense of the responsibility leaders
have to share with others. 
It’s important to enjoy the journey. Things go wrong. This is inevitably the 
case. If nothing is going wrong, you are not trying hard enough to do some-
thing new. Learning to laugh when things go wrong, sharing credit when they 
go right, and being consistent gives one a sense of personal joy along the jour-
ney. Leaders should frequently be asking, “Is this what
I really want to be 
doing right now?” Generally the answer should be, “Yes, even if it is hard.” 
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