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50 TOP EXECUTIVE COACHES
Barry Posner 
The Leader’s Passion 
Barry Posner is Dean of the Leavey School of Business at 
Santa  Clara  University,  also  serving  as  a  Professor  of 
Leadership at that university. He has also served as Asso-
ciate Dean with responsibility for leading the School ’s 
MBA programs and as Managing Partner of the Executive 
Development Center. He has received the Dean’s
Award 
for  Exemplary  Service,  the  President ’s  Distinguished 
Faculty   Award,   the   School ’s   Extraordinary   Faculty 
Award, and several outstanding teaching and leadership 
honors. In 2001, he was one of the recipients of the McFeely Award, given to 
the nation’s top management and leadership educators. Barry is the coauthor 
(with Jim Kouzes) of the award-winning and best-selling leadership book, The
Leadership Challenge.
Barry can be reached or by e-mail at bposner@scu.edu 
or via the Internet at www.leadershipchallenge.com.
H
ow can I be a leader? How can I be a better leader than I am today? 
These  are  the  sorts  of  questions  I’m  typically  asked  by  students, 
alumni, and executives from both nonprofit and corporate enterprises. Nei-
ther the questions, nor often the answers, vary much depending upon the 
background of the questioner (i.e., age, education, organizational level, years 
of experience, gender, and so on) nor the characteristics of their organiza-
tional setting (i.e., large or small, public or private, marginal or exceptional 
performance). Not that these matters are insignificant, because they form an 
important context in which leadership emerges and is exercised,
but essen-
tially because these aren’t the bases from which leadership begins. 
Leadership begins with determining what you care about, and what you 
care deeply about. Some refer to this as passion, and others call it vocation or 
calling. Regardless of terminology, the important point is that leadership de-
velopment is an inside-out process of development, a bringing forth of talents, 
energies, motives, determination, and the perseverance necessary to make 
something happen. Indeed, another critical point is working out how we’ll de-
termine “success.” Another way of saying this is “Who and for what purpose 
are you trying to serve?” Clarifying this issue goes a long ways toward deter-
mining both passion and ego, for in the end leadership is selflessness, and car-
ing more about another person (or cause) than one cares about oneself. 
It’s in this same vein that Jim Kouzes and I have written about how lead-
ers are in love: “Of all the things that sustain a leader over time, love is the 
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