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50 TOP EXECUTIVE COACHES
an eternity in a business setting. Finally, it is the coach’s ability to judge the
pace and frequency of interaction that could be one of the most important
traits. Over the years, I have learned that some
coachees require contact
every week while others require little communication, once they are clear on the
action required and are comfortable about the next steps. This does not mean
that the relationship should be totally guided by the coachee’s wishes, but
rather, on their needs. 
The coach knows their efforts have been successful when the coachee and
the key players around the coachee agree that the coachee’s actions are
providing more positive impact and effectiveness in their day-to-day business
conduct.  The  sustainability  of  the  change  goes  unquestioned  when  the
coachee feels comfortable that he or she is more effective and has adopted the
steps necessary to perform at their highest level. Put another way,
sustainability feels secured when the return on investment for the company and
the coachee has become clear. 
Ken Siegel 
Kenneth  N.  Siegel,  PhD,  ABPP,  is  President  of  The 
Impact  Group,  Inc.,  a  Los  Angeles-based  group  of 
psychologists  who  consult  to  management.  Over  the 
past 20  years,  Dr.  Siegel  has  provided  management-
consulting services to a broad array of  multinational 
companies. He has lectured around the world in his spe-
cialty areas of leadership development, cultural clarity, 
strategic  alignment,  team  enhancement,  management 
development, conflict, and executive coaching. Ken is also the author of the 
recent book, So . . . You Call Yourself a Leader: 4 Steps to Becoming One
Worth Following. He can be reached by e-mail at KSiegel105@sbcglobal.net.
I
n my view, executive coaching is somewhat symbolic in nature and ulti-
mately hollow because it rarely acknowledges (let alone treats) the self-
absorbed  arrogance  and  interpersonal  ineptitude  extant  in  positions  of 
power. Even the use of the word “coach” taken from the socially competi-
tive, high-flying world of sports, is a euphemism—a corporately acceptable 
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