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COACHING
LEADERS/BEHAVIORAL COACHING
83
Bobbie Little 
Bobbie Little is a Regional Director, Executive Coaching 
at Personnel Decisions International (PDI). She is based 
in Washington, DC, and specializes in coaching senior ex-
ecutives and CEOs. Before joining PDI, she was a found-
ing member of DBM Inc.’s executive coaching practice 
from 1999 to 2003, responsible for global strategy and 
ensuring coaching quality and consistency worldwide. A 
pioneer in the corporate coaching and leadership devel-
opment field, Ms. Little, a British-born American citi-
zen, has held senior management positions in the United 
Kingdom and Australia. She has also worked in Italy and France. Ms. Little has 
also been Chairperson of the Board of the Research Triangle Area Chapter of 
the American Society for Training and Development (ASTD) and President of 
the Raleigh Professional Women’s Forum. She is a member of The Interna-
tional  Coaching  Federation (ICF)  and  a  certified  Leadership  and  Master 
Coach. She can be reached via e-mail at bobbie.little@personneldecisions.com.
I
am a master business coach for senior executives in a wide variety of in-
dustries. I work with highly talented men and women who want to opti-
mize their performance and stay at the leading edge of their business. Such
people are bright, committed, and curious, and set very high standards for
themselves. They want to be exemplary leaders. They may already be C suite
executives or are aspiring to be in a senior position. 
I am currently in a global leadership role with PDI and can readily identify
with the challenges my clients face. My international experience gives me an
instant connection with many different nationalities and some of the cultural
issues they face. I have extensive coaching and assessment experience from
both private practice and from working with senior executives during a
number of international mergers. It has been a privilege to work with  some 
outstanding  corporate  leaders  and  others  who  have  had  the courage to try
to change long-standing behaviors. 
At PDI, we have designed a comprehensive development pipeline for cor-
porate use. This coaching pipeline starts where our clients currently are and 
takes them to the next level. We do not mandate a slew of assessments for our 
time-starved executives. We look at the most appropriate form of informa-
tion gathering, including 360-degree surveys, standardized interviews, per-
formance reviews, and other assessment tools, and use what is most relevant 
to the coaching engagement. A key difference is that after analyzing the data, 
we create written action plans that align the individual to the organization’s 
imperatives. These plans are firmly grounded in real-life events on the 
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