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50 TOP EXECUTIVE COACHES
client’s calendar. A critical by-product of my coaching is to create focus on
what’s really important. I often assign a not-to-do list for my most overscheduled
clients. 
It is easy to write action plans, but I hold my clients accountable for results. 
They know I am going to check the metrics with their boss, peers, and direct 
reports, and I am not going to cut them any slack if they do not take coaching 
seriously or can’t find the time. I look for a return on the company ’s invest-
ment and a “return on the individual.” They have to desire change and sustain 
the change in order for me to report that they have moved the needle on their 
action items. I interview key stakeholders after an agreed period of time to 
check how they are doing. I ask for the quantitative as well as the qualitative 
impact of any changes made. It is very powerful to document their progress 
and give them feedback. This is when I know I have made a difference. 
I think I have been successful because I have honed my skills over a long 
period of time with very diverse clients. My leadership role with PDI keeps 
me current on business issues and gives me peer status with many senior ex-
ecutives. I have run my own business, and I can talk their language. I can 
empathize with some of the tough situations they face, and I can also be 
tough myself. I don’t let them get away with much. They have to make a com-
mitment to making a change that will benefit not only them but
also their or-
ganization, and we have firm deadlines. I do not want to create codependent 
relationships. 
My creative and flexible personality allows me to enable my clients to see 
themselves differently. I ask a lot of open-ended questions to help them gain 
critical insights about themselves. I challenge them to see things differently, 
using my sense of humor to lighten up some of my more serious executives. 
Most of all, I provide a confidential safe place where we can discuss their 
progress against the backdrop of what’s going on in their company at that 
time. It is not unusual for me to read about the people I coach in the WSJ
or 
New York Times.
They are often stressed, high achievers who, despite their 
many talents, can be very vulnerable in today ’s economic churn. I like to be-
lieve that I can increase not only their leadership effectiveness, but also their 
confidence to deal with whatever comes next. 
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